Google Ads
Reach people at the moment they search for what you sell.
- Search and Performance Max campaigns
- Shopping and product feeds
- YouTube and Display remarketing
- Conversion tracking and bid strategy
Best for: buyers already looking
Digital Marketing
Paid search and display campaigns that justify their budget.
We build, track and continuously optimise Google Ads campaigns with proper conversion tracking, so you know the cost of every lead.
Overview
What is included in PPC Management
Paid campaigns can produce enquiries quickly, and waste budget just as quickly when they are set up loosely. Good PPC is mostly discipline: tight keyword structure, honest tracking, relevant landing pages and regular optimisation.
We manage your account end to end and report on the numbers that matter: cost per lead, conversion rate and return on ad spend.
Technology Stack
- Google Ads
- Google Analytics 4
- Google Tag Manager
- MMicrosoft Advertising
- LLooker Studio
Ad platforms
The platforms we manage for you.
We recommend the channels that fit your goal and budget, not every channel.
Meta Ads
Put your offer in front of the right audience on Facebook and Instagram.
- Audience building and lookalikes
- Image, video and carousel creative
- Lead forms and catalogue sales
- Retargeting website visitors
Best for: awareness and demand creation
LinkedIn Ads
Target decision makers by job title, industry and company size.
- Sponsored content and message ads
- Lead gen forms
- Account-based targeting
- Thought-leadership campaigns
Best for: B2B leads
Our PPC process
How a PPC campaign runs, step by step.
A repeatable cycle that keeps spend accountable and results measurable.
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Goals & audience
We define the goal, the customer and what a lead or sale is worth, so every later decision has a yardstick.
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Keyword research
We find the searches buyers actually use and group them by intent, so budget goes to the terms that matter.
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Account setup
Campaigns, budgets, locations and conversion tracking are structured so results can be read clearly.
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Ad creation
We write ads and extensions that match each search and promise only what the page can deliver.
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Landing pages
Pages built for the click: fast, focused and with one clear action for the visitor to take.
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Launch & tracking
We go live only after calls, forms and purchases are being tracked and tested end to end.
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Monitor & optimize
We cut wasted spend, test new ads and adjust bids and budgets as the data comes in.
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Report & refine
Plain-language reports show spend and outcomes, with a clear plan for the next cycle.
Funnel strategy
The right ad for every stage of the buying journey.
Different people need different messages. We match ad types to where each buyer is.
Top of funnel
Middle of funnel
Bottom of funnel
Why businesses choose us to run their PPC.
We treat your ad budget the way we would treat our own: carefully, and with a clear view of the return.
- Every dollar of ad budget has a reason behind it
- Tracking tested before launch, so you can trust the numbers
- Ads and landing pages planned together, not separately
- Plain-language reports on what you spent and what came back
- A named specialist who knows your account and your market
- Honest advice, including when to pause or cut a campaign
Our approach
How we work on PPC Management.
Tracking before spend
Conversion events and call tracking are verified before a campaign goes live.
Structured campaigns
Tightly themed ad groups and negative keywords protect budget.
Landing page alignment
Ads and pages share one message and one clear action.
Regular optimisation
Search terms, bids, creatives and audiences are reviewed on a fixed cadence.
FAQ's
Frequently Asked Questions
Answers to common questions about PPC Management: results, timelines, pricing and how we work. Still unsure? Ask us directly.
Get a PPC ReviewWhat budget do I need?
It depends on your market and goals. We estimate expected costs during planning before you commit.
Do you charge a percentage of ad spend?
Our management fee is agreed in advance and explained in your proposal. Your ad budget goes directly to the ad platform.
Do I own the ad account?
Yes. Campaigns run in your own account and you keep full access.
How soon will I see results?
Clicks start immediately. Meaningful optimisation usually needs a few weeks of data.
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Next step
Spending on ads without clear results?
Request a PPC review and we will show you where budget is going and what to change.
Our clients
Brands that trust us.
