How to Write a Website Brief That Saves Time and Budget
Five questions to answer before you contact an agency, so your project starts with a realistic plan.
A clear brief saves weeks of rework. Before you contact an agency, write down the answers to the questions below.
1. What is the goal of the project?
Be specific: more enquiries, online sales, bookings or app downloads. A measurable goal keeps design and development decisions focused.
2. Who is the audience?
Describe your main customers, what they search for and what makes them choose one supplier over another.
3. What do you have already?
List your current website, brand assets, content, analytics access and any tools that must be integrated.
4. What are your constraints?
Share your budget range, preferred timeline, required platforms and anything that cannot change.
5. How will you measure success?
Agree on the numbers you will review after launch, such as enquiries, conversion rate, organic traffic and page speed.
With these five answers, an agency can give you a realistic plan and estimate in a single conversation.
Part of the SmacPage team, writing about websites, SEO and digital marketing.
